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which of the following is true of marketing research? a. It is purely a deductive enterprise. b. It is not helpful for increasing the attractiveness of a product for the consumer. c. It can involve carefully monitoring what is actually being bought. d. None of these answers is correct.

which of the following is true of marketing research? a. It is purely a deductive enterprise. b. It is not helpful for increasing the attractiveness of a product for the consumer. c. It can involve carefully monitoring what is actually being bought. d. None of these answers is correct.

Final answer:True formarketing researchis c. It can involve carefully monitoring what is actually being bought.Explanation:Marketing research is amultifacetedprocess that plays a crucial role in understanding consumer behavior and market dynamics. (Option c), "It can involve carefully monitoring what is actually being bought," is true and reflects a fundamental aspect of marketing research.Marketing research encompasses both deductive and inductive approaches, making option a, "It is purely a deductive enterprise," incorrect. Additionally, marketing research is highly valuable for increasing the attractiveness of a product forconsumers. It helps businesses identify consumer preferences, needs, and trends, enabling them to make informed decisions about product development, pricing, and promotion. Thus, option b, "It is not helpful for increasing the attractiveness of a product for the consumer," is also incorrect.In essence, marketing research involves various techniques, such as surveys, data analysis, and consumer behavior studies, to gather information about consumer preferences,purchase patterns, and market trends. This data-driven approach enables businesses to make strategic decisions, optimize their offerings, and enhance their products' appeal to consumers. Therefore, the correct statement about marketing research is that it can indeed involve carefully monitoring what is actually being bought, making option c the accurate choice.Learn more aboutMarketing researchbrainly.com/question/32132754#SPJ11...

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