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The objective of sampling in marketing research is to: Select one: a. Select representative units from a total population. b. Control independent variables that might influence research results. c. Ensure that measures in the study are reliable. d. Elicit responses from as many people as possible
The objective of sampling in marketing research is to: Select one: a. Select representative units from a total population. b. Control independent variables that might influence research results. c. Ensure that measures in the study are reliable. d. Elicit responses from as many people as possible
Final answer:The objective of sampling inmarketing researchis to select representative units from a total population.Explanation:The objective of sampling in marketing research is to select representative units from atotal population.This means that researchers choose a subset of the population in order to gather data that accurately represents the entire population.By using random sampling methods such as simple random sampling, stratified sampling, cluster sampling, orsystematic sampling, researchers aim to minimize sampling bias and ensure that their sample is both random and representative.Learn more about sampling in marketing research here:brainly.com/question/33446364#SPJ11...
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