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Karen and Anika are owners of a new personal assistant service called Assist You 2. They live in an area populated by single professionals, small local business owners, retired senior citizens, and families with small kids. For Karen and Anika, each of these groups, or segments, is a potential Multiple Choice strategic fit. market segment. target market. positioning group. consumer group.
Karen and Anika are owners of a new personal assistant service called Assist You 2. They live in an area populated by single professionals, small local business owners, retired senior citizens, and families with small kids. For Karen and Anika, each of these groups, or segments, is a potential Multiple Choice strategic fit. market segment. target market. positioning group. consumer group.
Karen and Anika are owners of a newpersonal assistantservice called Assist You 2. They live in an area populated by single professionals, small local business owners, retired senior citizens, and families with small kids. For Karen and Anika, each of these groups, or segments, is a potentialconsumer group. Thus, option E is appropriate.TheConsumer Groupis a group that seeks to safeguard the liberties and desires of people who make purchases or utilize services, particularly by ensuring that firms behave fairly, that goods are safe, and that their advertisements are truthful. An advocacy organization for consumers has been urgingCongressto compel airlines to provide better care for stranded travelers.Consumer groupsare advocacy organizations that work to defend the public from business abuses such as dangerous products, predatory lending, deceptive advertising, astroturfing, and pollution. Campaigning, litigation, protests, and lobbying are all possible methods for consumer organizations to function.Thus, option E is correct.Learn more about theConsumer Grouphere:brainly.com/question/19053615#SPJ12...